A Quarter Of...: Your One-Stop-Shop for Nostalgic Sweets and Treats

18 april 2023
A Quarter Of...

Do you remember the days when you could buy a quarter of sweets for just a few pence? If you're feeling nostalgic for those simpler times, then look no further than A Quarter Of, the UK's leading online retro sweetshop. In this article, we'll take a closer look at the brand, its history, and why it's become a firm favourite among sweet-toothed shoppers.

History of A Quarter Of...

Founded in 2002, A Quarter Of was the brainchild of father and son team, Michael and Nick. After lamenting the decline of traditional sweetshops, they decided to launch an online store dedicated to retro sweets and treats. Their aim was to offer a one-stop-shop where customers could find all their favourite childhood sweets, from Flying Saucers to Sherbet Fountains.

Product Range

At A Quarter Of, you'll find a vast selection of sweets and treats, from traditional boiled sweets to chocolate bars and jelly beans. The website is easy to navigate, with categories such as "Fizz Wizz," "Liquorice," and "Sherbet" making it simple to find exactly what you're looking for. They also offer gift boxes and hampers, making it the perfect present for a loved one.


A Quarter Of is committed to offering the highest quality sweets and treats. All their products are sourced from trusted suppliers and are free from artificial colours and flavourings. They also offer a wide range of vegetarian and vegan sweets, so everyone can enjoy a trip down memory lane.

Customer Service

One of the standout features of A Quarter Of is their exceptional customer service. They offer a range of delivery options, including next-day delivery and international shipping. They also have a friendly and knowledgeable customer service team who are on hand to answer any queries or concerns.

Interesting Facts

A Quarter Of has a long and fascinating history that dates back to the 19th century. Here are a few interesting facts about the company:

  • A Quarter Of was founded in 2002 by Michael Parker, a self-confessed sweet-tooth who wanted to recreate the joy of his childhood by offering retro sweets and treats online.
  • While A Quarter Of is a relatively new company, it has its roots in a family business that dates back to the 19th century. Michael Parker's great-great-grandfather was a confectioner in the late 1800s, and his grandfather and father both worked in the sweet trade.
  • A Quarter Of's name comes from the traditional sweet shop practice of selling sweets by the quarter. When Michael Parker was a child, his local sweet shop sold sweets by the quarter, and he loved the sense of anticipation and excitement that came with buying a quarter of his favourite sweets.
  • A Quarter Of's range of products includes not only traditional sweets, but also American candy, liquorice, and sugar-free options for those with dietary restrictions.
  • A Quarter Of has been featured in numerous publications, including The Times, The Independent, and The Guardian, as well as on TV shows such as Dragon's Den and This Morning.

Overall, A Quarter Of's history and commitment to nostalgia and quality have made it a beloved brand among sweet-toothed shoppers. Its innovative approach to online retail, combined with its dedication to traditional sweets and treats, has helped it to stand out in a crowded market and become a go-to destination for anyone looking to indulge in a bit of nostalgia.

Here are some of the most popular categories of sweets and treats available on A Quarter Of...

  1. Retro Sweets - These are the classic, nostalgic sweets that many people remember from their childhoods. They include traditional sweets such as Flying Saucers, Sherbet Fountains, and Love Hearts.
  2. Chocolate Sweets - Some of the best classics from our childhood sweetshops were chocolatey... Remember Curly Wurly, Caramac & Fingers of Fudge? Enjoy all 3... and loads more.
  3. Chewy Sweets - If you love sweets with a bit (or a lot) of a chew to them, you've come to the right place. Chomp on your favourites here... You'll find jelly cola bottles (both fizzy and smooth, normal size and giant), bubblegum bottles, shrimps, fruit gums... and loads more!
  4. Popping Candy & Sherbet - Ahhh Sherbet sweets... home to some of the most iconic retro sweets. I bet you remember sherbet fountains (with the liquorice stick) and sherbet dip dabs (with the dipping lolly)... nostalgic heaven. Plus, do you remember Popping Candy (or moon rocks or space dust or pop rocks)? FInd it here along with all sorts of sherbet (aka kali) treats.
  5. Sugar-Free Sweets - For those with dietary restrictions, A Quarter Of offers a variety of sugar-free sweets that are just as delicious as their sugary counterparts. These include sugar-free versions of traditional sweets such as Rhubarb and Custard and Sherbet Lemons. 

These are just a few examples of the wide variety of sweets and treats available on A Quarter Of. No matter what your taste or preference, you're sure to find something delicious to satisfy your sweet tooth.

Discounts A Quarter Of...

In addition to their excellent range of products and customer service, A Quarter Of also offers regular discounts and promotions. Customers can sign up for their newsletter to receive updates on the latest deals and offers, or follow them on social media for exclusive discounts and giveaways. They also have a loyalty scheme, where customers can earn points with every purchase that can be redeemed for discounts on future orders.

During seasonal holidays such as Christmas and Easter, A Quarter Of offers special themed products and discounts to help customers get into the festive spirit. They also frequently offer discounts on bulk purchases, making it easy and affordable to stock up on your favourite sweets.

Overall, A Quarter Of's dedication to quality, customer service, and nostalgia, coupled with their regular discounts and promotions, make them the perfect destination for anyone looking to indulge in some sweet treats.

Promo Codes A Quarter Of...

Another advantage of shopping with A Quarter Of is their use of promo codes. Promo codes are special discount codes that customers can enter during the checkout process to receive a discount on their order. A Quarter Of offers promo codes regularly, typically via their newsletter or social media accounts.

Promo codes can range from a percentage discount on your order, to free shipping or even a free gift with purchase. They're a great way to save money and make your sweet treats even sweeter.

To use a promo code, simply enter the code at checkout and the discount will be applied to your order. It's a simple and easy way to save money on your favourite sweets.

Overall, A Quarter Of's use of promo codes is just another way they go above and beyond to provide excellent value to their customers. By regularly offering discounts and promotions, they ensure that their customers keep coming back for more.

Comparison with Competitors

While there are a number of online sweet shops available, A Quarter Of stands out from its competitors in several key areas.

Product Range: A Quarter Of has an extensive range of sweets and treats, with over 700 products to choose from. This is significantly more than many of their competitors, giving customers a wider selection to choose from.

Quality: A Quarter Of is committed to offering high-quality sweets and treats, sourcing their products from trusted suppliers and ensuring that they are free from artificial colours and flavourings. Some competitors may offer similar products, but the quality may not always be as high.

Customer Service: A Quarter Of has a reputation for excellent customer service, with a friendly and knowledgeable team on hand to answer any queries or concerns. They also offer a range of delivery options, including next-day delivery and international shipping. Some competitors may not offer the same level of customer service or delivery options.

Discounts and Promotions: A Quarter Of offers regular discounts and promotions, as well as a loyalty scheme to reward customers for their purchases. While some competitors may offer similar promotions, A Quarter Of's loyalty scheme sets them apart from many others.

Example Comparisons in Favour of A Quarter Of

When compared to its competitors, A Quarter Of has several advantages that make it the go-to choice for many sweet-toothed shoppers. For example:

  • Compared to Sweetie Factory, another online sweet shop, A Quarter Of has a much larger product range, with over 700 products compared to Sweetie Factory's 200. This gives customers a wider selection to choose from, and makes it more likely that they will find their favourite childhood sweet.
  • When compared to Retro Sweet, a competitor that also specialises in retro sweets and treats, A Quarter Of has a more user-friendly website, with easy-to-navigate categories and a smoother checkout process. Retro Sweet's website, in contrast, can be somewhat confusing to navigate and may not be as intuitive for customers.
  • When compared to Amazon, a major player in the online retail space, A Quarter Of's commitment to quality and nostalgia sets them apart. Amazon may offer a wide range of products, but they do not have the same focus on traditional sweets and treats that A Quarter Of does. Furthermore, A Quarter Of's customer service is more personalised and attentive than the service offered by Amazon.

Overall, A Quarter Of's commitment to quality, nostalgia, customer service, and promotions make it a standout choice among its competitors.


In conclusion, A Quarter Of is the perfect destination for anyone looking to relive their childhood memories or introduce their children to the sweets of yesteryear. With a vast selection of high-quality products, excellent customer service, and a commitment to nostalgia, it's no wonder they've become a firm favourite among sweet-toothed shoppers. So, what are you waiting for? Head over to A Quarter Of and indulge in a trip down memory lane.

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